The new 2023 RAM 1500 is a popular truck, but it’s no match for the new 2023 Ford F-150. The Ford F-150 starts strong by offering a much lower starting MSRP than the RAM 1500. But don’t let the lower starting MSRP fool you — the Ford F-150 does not skimp on features, power and design. The Ford F-150 provides a stronger and more powerful drive than the RAM 1500 with its higher maximum available towing and payload capacities. The Ford F-150 continues to outperform its opponent with its available Interior Work Surface, so whether you’re at a job site or traveling between them, you can get work done on the go. Additionally, the Ford F-150 comes with an available Pro Power Onboard to help power your equipment. Enjoy the available 120V/20A outlets, or 7.2 kW in total power, to keep you in the game. Plus, unlike the RAM 1500, the Ford F-150 offers available Ford BlueCruise that provides hands-free highway driving technology. Ford BlueCruise is compatible with over 130,000 miles of North American roads, so you can feel confident wherever you go.

We could keep going, but it’s clear that the Ford F-150 is the winner in this round. Hurry in today and upgrade to a capable new 2023 Ford F-150!

If you’re interested in becoming the proud owner of a 2023 Ford F-150, give us a call, or stop by our dealership at 870 Thornton Road, Lithia Springs, GA 30122 for a test drive today. We look forward to serving our customers from Atlanta, Dallas, Douglasville and Smyrna.

(2023 Ford F-150) Current MSRP for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax. As of 12/28/22.

(2023 RAM 1500) MSRP excludes destination, taxes, title and registration fees. Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer. As of 12/28/22.

(2023 Ford F-150) Max towing on F-150 SuperCab 8” box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Not shown. F-150 King Ranch® SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

(2023 RAM 1500) When properly equipped and outfitted with the available 5.7L HEMI® V8 engine with eTorque. See dealer for details.

(2023 Ford F-150) Max payload on F-150 Regular Cab 8’ box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

(2023 RAM 1500) When properly equipped. See dealer for details.

(2023 Ford F-150) It allows the driver to operate their vehicle hands-free while being monitored by a driver-facing camera to make sure you’re keeping your eyes on the road. This feature is compatible on prequalified sections of divided highways called Hands-Free Blue Zones that make up over 130,000 miles of North American roads. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See owner’s Manual for details and limitations.