Lithia Springs Ford

2023 Ford F-150 vs. 2023 Toyota Tundra in Lithia Springs, GA

2023 Ford F-150

vs 2023 Toyota Tundra in Lithia Springs, GA

From coast to coast, there is no rival that can match the power and performance of the Ford F-150. The F-Series is in a class of its own, proving time and again why Ford is the most trusted name in pickup trucks. For years, the Ford F-150 has been one of America's favorite vehicle, and its latest iteration *is set to continue that legacy. The new 2023 Ford F-150 packs all the same rugged appeal as its predecessors while including modern upgrades that make it better than ever. What really sets the Ford F-150 apart is its flexibility. You can tailor it to your needs, and with numerous customization options available, you can design a pickup truck that perfectly fits your lifestyle and preferences. With the Ford F-150, you have a variety of trims, engines (including a hybrid powertrain), cabs, and bed lengths to choose from, so you can personalize a vehicle that fits your specific needs. Stop waiting: Get behind the wheel of the new 2023 Ford F-150 and see why this truck stands above the rest.

Has another truck caught your eye? If you’re also looking at the new 2023 Toyota Tundra, let’s see how these two vehicles look when put side-by-side. You may be surprised by the results!

2023 Ford F-150
2023 Ford F-150
2023 Toyota Tundra

Starting MSRP

$33,695

$38,965

Maximum Available Towing Capacity

14,000 pounds

12,000 pounds

Class-Exclusive 7.2 kW Pro Power Onboard

Curve Control

Available Onboard Scales with Smart Hitch

Available Interior Work Surface

Most Available Speakers

B&O® Sound System Unleashed by Bang & Olufsen® with 18 speakers

12 JBL® speakers

Are you surprised? We aren’t. The new 2023 Ford F-150 deserves its popularity. To start, the Ford F-150 base model is far more cost-effective than the new 2023 Toyota Tundra, and in addition to a lower starting MSRP, the Ford F-150 has a higher maximum available towing capacity — 2,000 pounds more than that of the Toyota Tundra! If you’re looking for a truck that can get the job done, the Ford F-150 is the ride for you. Ford F-150 provides Pro Power Onboard, a feature that allows you to use your truck as a mobile generator which produces 7.2 kW for your equipment and tools. The Toyota Tundra lacks three safety and convenience features offered by the Ford F-150 — Curve Control, which helps to slow down the truck when a corner is taken too quickly; Onboard Scales with Smart Hitch, which measures the loaded payload weight; and Interior Work Surface, which allows you to transform the cabin into a small office space. Lastly, the new 2023 Ford F-150 is a musical stunner with 18 available speakers to turn any drive into a personal concert. 

With all of these features and more, we’re sure the decision is easy. Test-drive the new 2023 Ford F-150 and get behind the wheel of an upgraded classic.

If you’re interested in becoming the proud owner of a 2023 Ford F-150®, give us a call, or stop by our dealership at 870 Thornton Road, Lithia Springs, GA 30122 for a test drive today. We look forward to serving our customers from Atlanta, Dallas, Douglasville and Smyrna.

2023 Ford F-150. Current MSRP for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax. As of 5/30/2023.

MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Grand Highlander, Grand Highlander HV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary. As of 5/30/2023.

2023 Ford F-150. Max towing on F-150 SuperCab 8" box and SuperCrew® 4x2 with available 3.5-liter EcoBoost®, Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

2023 Toyota Tundra. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Follow all instructions in your Owner’s Manual.

2023 Ford F-150. Class is Full-Size Pickups under 8,500 lbs. GVWR. See Owner’s Manual for important operating instructions.